This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

Understand how politics and social life is shaped by language and meaning. Draw out the implications of political speech, social norms, and debate for how we act and think as citizens and social beings as you explore the intimate relationship between political rhetoric, discourse and power.  

This module focuses on the issue of sex differentiated patterns in sociolinguistic research. In particular you will review the findings of research within the quantitative sociolinguistic paradigm, and critically discuss the major explanations that have been proposed by various scholars in the field. A smaller part of the module is dedicated to the findings from research that focuses on gender differentiation at the level of discourse/conversation.

Social Psychology is an interdisciplinary field at the intersection of Sociology and Psychology, which is concerned with the interrelations among individual, groups, and society. More specifically, it studies how individuals interact with one another, the way individuals influence social groups and vice versa, as well as the dynamics of intergroup relations. The course will provide an introduction to a number of theories and themes in sociological social psychology that link the wider social structure with individual personality and conduct. Its aim is to provide an overview of the principle theoretical approaches to social psychology and how they may be applied to the understanding of social life.